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Jolabokaflod – The Christmas Book Flood: A Beloved Icelandic Tradition

Christmastime is just around the corner, which means that, soon, Icelandic publishing houses will be releasing hundreds of new titles onto the Icelandic book market, commencing a unique tradition known as the jólabókaflóð, or the Christmas Book Flood. Throughout this bustling and much-anticipated yearly event, bookstores across Iceland resemble miniature concert venues, where Icelandic...

Celebrate this Christmas with Santa Claus in Rovaniemi, Lapland

Christmas over these many years has always been about joy and celebration with friends, family, cakes, wine and presents… This time we were wondering about celebrating it with Santa at his home in Rovaniemi… We had always wanted to visit Rovaniemi and the Santa Claus Village to participate in a traditional Lapland Christmas. We all...

GoT Set-jetting the economy

“Set-jetting” is about visiting the sets or locations where GoT was filmed.. It’s a modern iteration of the literary pilgrimage – remember how Stratford-upon-Avon for long thrived on the memory of its most famous dead resident, Shakespeare? Or the Lake District with its many literary greats like Wordsworth and Beatrix Potter?Iceland’s economy, from being...

Aurora Borealis for the eyes and the lens

(Content and images by Amoghavarsha) Amoghavarsha is a photographer from Bangalore and he was a part of the Beyonder Group that travelled to Norway in January 2017 for chasing the Northern Lights or if I can say experiencing the Aurora Borealis phenomena. This was Amogh’s first experience of witnessing Northern lights and of course capturing...

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